Three More Updated Cost of Production Studies Available for Central Coast Berries

May 21, 2024

My UC colleagues, including Emeritus Advisor Laura Tourte with whom I have worked together with so well on these studies for many years, and I have been working at a blistering pace over the past few months and completed updating three more studies for Central Coast Berry Production.

This work was emphatically not only us academics, but a great many area berry growers, who generously provided up to date information on production methods and costs with just dynamite insight all the time.  These studies would be not realistic at all would we not count with the assistance of so many people.  So THANK YOU to you growers, really it's great to be working with all of you!! 

The links for each of the three studies are included here:


Fresh Market Organic Strawberries

Fresh Market Conventional Strawberries







By Mark P Bolda
Author - Farm Advisor, Strawberries & Caneberries